No doubt after penguin update Google gives more priority to SMM than off page SEO, but off page SEO is must for gaining worth of a site (PR, SR), by doing SMM we get traffic but not worth. Now, SEO’s have one question in their mind, is off page SEO still works after penguin update? Or link building still works? The answer is “Yes” and “No”, why? Before penguin update every person is busy in making backlinks by posting spun article on articles directories, squidoo, hubpages etc gain backlinks from every site which is not index even. In that time every person have aim to make backlinks for their site but now this isn’t. SEO scenario changes after this update and main focus is now on content.
I said “No” because link building work in that case when have related to your niche or we can say ethical links. Now, if you do link building in bulk then off page not works and have bad effect on your site. Just do related link building and focus on content and work quality.
“Now We Need Quality than Quantity”
So, focus on quality wrok gain backlinks on high PR (Page Rank) sites which are related to your site niche.
I said “Yes” because if we focus on quality work and make related backlinks then its works. Submit your content to quality article sites which have good PR and stop spamming by forums, by link wheel etc.
Link wheel still works?
No, link wheel is going the wrong way in SEO, May by possible that some people are still happy from this but they have other SEO effect on their sites than Link wheel. Google really don’t like such type of techniques, people was doing in their web 2.0 they make long wheel but now is the time to remove.
Search engines don’t like these links nowadays must remove if you want to healthy effect on your site. I have a look on a blog which have more blogroll links than their posts links, pretty amazing.
What to do in off page?
- Make fresh content
- Quality Article marketing
- Natural and relevant link
- Stop link exchange
- Use proper anchor
- More Focus on Social Media
- Also increase OBL than IBL
Tip to avoid Penguin Attack
Really avoid from spam content even if you’re making a comment. Penguin hits on spam content where he found, was content is king now,
“Content is everything”
So, be aware about content of your site, must change it regularly. If your running a blog then never copy even a phrase from any other blog or source.